400 Conejos | New Presentation

This is a case study of a prototype for a new presentation of the famous 400 Conejos Mezcal and its new canned cocktail mix. In this case study, we explore the design and development process of the prototype, focusing on both aesthetic appeal and functionality. The aim was to create a packaging that not only reflects the rich cultural heritage and artisanal quality of 400 Conejos Mezcal but also appeals to a modern, on-the-go consumer market. We began by researching the brand's identity and target audience to ensure the new presentation aligns with their expectations and enhances the brand's story. The prototype features a sleek, contemporary design with traditional elements that pay homage to the origins of mezcal. The use of vibrant colors and intricate graphics on the can highlight the unique flavors and craftsmanship behind each blend. Additionally, the practical aspects of the canned presentation were carefully considered. The design ensures that the product remains fresh and is easy to transport, making it perfect for social gatherings, outdoor events, and convenient home consumption. Through this case study, we demonstrate how thoughtful design and strategic innovation can elevate a traditional product, making it accessible to a broader audience while preserving its authentic essence.